Testimonial
Contributed by Randi Perlman & Steve Totten, Founders & Former Owners, Steve’s Toyo Stove Repair
WAY back in 2011, when my husband and I started our new heating business, a fateful conversation with a charismatic young man changed everything. Josh Fryfogle sauntered into our shop one morning and proceeded to educate us on the benefits and necessities of advertising. Despite not having made one sale yet, and with no advertising budget, Josh’s smooth southern drawl, his knowledge of his business, and his charming, sincere persuasiveness convinced us he was right.
We began ads in what was then Make a Scene Magazine, before the People’s Paper existed, and through a continual series of ads over the years, as his business expanded OUR business grew in leaps and bounds. When Josh became the owner of 95.5 The Pass/KNLT-FM Hatcher Pass Radio, we jumped on board with ongoing radio ad campaigns, creating another surge in customers. When the buzz about the biz grew so large after 8 years that we decided to sell it, we revised our message to advertise the business itself instead of our products. And when a gentleman walked into the shop one day, announced he had heard our ad on 95.5 and wanted to buy our business, we rejoiced – Josh had been right all along!
This is a real-life story and a true testimonial to the power of advertising and to the wisdom, caring and community commitment Josh and his amazing team have fostered over the past eighteen years. We couldn’t, and wouldn’t want to, have done it without them and wish them continued success as they pursue their exciting future…!