Contributed by Michael Consalo
It’s been a crazy few weeks to say the least, but I’ve been impressed with the creativity and flexibility of business owners.
While many are forced to shut their doors, it would be easy to give up and say, “Well, what can I do?” The true mark of who we are is not what we do when things are going well; but rather, when things are down. Will we fall under the pressure, or change and reshape ourselves? Even diamonds start as coal right?
As a business owner right now, it’s tough to navigate the proper protocols for Covid-19 and to even make sure that your business is “essential”.
Despite these challenges, one shop changed their whole business model over a weekend! Sara Squartsoff-Mckinley with Paint Nights with Sara just recently moved into a new location to host as many as 45 people, but when the Covid outbreak began, her business was forced to close their doors.
Instead of giving up, Sara went into action creating paint kits for kids with instructions, paints, brushes and a small canvas or piece of wood to paint, all delivered to your home for a reasonable fee of $15. She also recently released a new step by step video tutorial series called “I Paint with Sara”. Each week, Sara creates new videos and posts them into a group, in which members subscribe, that are great for all ages and levels.
Bringing art and color into people’s lives has always been a passion for Sara, and she is a great example of how you can be creative and roll with the punch, during tough times. You can find out more about Sara, her products, and her studio on her website, www.paintwithsara.com. Stay safe out there Alaska!
